Ethiocinema Creates a Movie Grading Metrics to Standardize the Industry

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Ethiocinema management recently announced that they are adopting a movie grading metrics for the industry. It’s well known that the Ethiopian movie industry has been growing both in production quantity and quality for the past decade. Following this growth, problems related to distribution channels and grading system have deterred the industry from growing further and capturing a large number of audience. Ethiocinema, a company established in 2010 to solve the marketing mess, has come up with a solution to encourage new users appreciate the productions through grading metrics while pushing producers to raise the standard of the industry. The new metrics introduced is based on A, B, C and Am, which relies on public opinion. According to their official announcement, A grade movies generally include high production budget, high quality camera, well known artists and well known producers. Similarly, B grade movies include medium budget, relatively known or well known artists and producers, and a fair quality camera. C grade movies will generally include low budget, new inexperienced actors and producers, and low camera quality. To make their grading complete, Ethiocinema also created a category for amateur movies that need encouragement for the future under Am grading. As many spectators expressed their opinion on Ethiocinema’s Facebook page, this grading system will help the industry move on major step forward as it empowers the viewers dictate which works need a reward and which ones need more improvement.